On a crisp Fall Saturday, fashionistas and technistas gathered in the pristine white event space of the General Assembly. A packed room, with what one participant described as the best looking handbags in New York City, I was in awe that so many had come out to talk shop on the intersection between social media and fashion. Amanda spoke on a panel about the emergence of flash and private sale sites along with Gilt Groupe’s Jyothi Rao, and Picki Picki’s Abi Muller. It was moderated by Bloomberg TV’s Hitha Prabhakar. I tagged along as Amanda’s web and social media gal, and found myself getting schooled. I learned so much from panels such as “Rise of the Social Media Brand” and “Content to Commerce” and thought I should share a few lessons with you.
1. Know your audience and how to reach them.
2. Listen. What does your audience want from you?
3. Teach your CEO to expect failure. Try everything and don’t get left behind.
4. The way forward is to be platform agnostic. Social media should be able to work on several devices.
5. Partnerships are a great way to get ahead with social media. Pair up with bloggers for instance.
All round a great event. I hadn’t seen so many geeks and fashionistas gathered in one place, and it was a joy to behold. Technology was on lock-down, everyone toting their smartphones and ipads, tweets of the event running concurrently with the panel discussions. And it was refreshing to see a large female presence. Amanda thoroughly enjoyed herself and brought wonderful perspective to the panel when she talked about how sometimes a little caution is needed because exclusivity is still key for big department stores. Amanda is available for speaking engagements, and if you’d like to book her, email firstname.lastname@example.org
What do you do for Amanda Uprichard?I’ve hopped around within the company, first as the shipper, then wrangling orders for production, and now I’m working in customer service and production management. Bobby and I are the dynamic duo when it comes to getting orders out on time.
You write. How does that figure into your everyday work? Any other hidden talents?I studied journalism in college, which encourages clear, direct writing. It helps to use a similar tone when you’re coordinating so many dimensions of the supply chain. I’m also a musician and have been playing unwholesome noisy rock since I was 13.
Five things you’d carry with you if the house burned down:My dog Abigail & my cat Henry. A bass I found in a dumpster that a friend fixed up and customized. My computer because it has my entire music library & all my writing. A lot of nerdy action figures I couldn’t easily part with. It would be nice to bring this cool desk I put together but that might not be practical.
Describe your style:Minimalist metal. I wear black jeans and band t-shirts pretty much 365.
Favorite AU piece and why? Who would you give it to?The Galveston Combo in black and white is just a sharp looking piece. Classic lines and an eye-catching print. Definitely projects confidence. I could see it looking fabulous on just about anyone!
“The dress must not hang on the body but follow its lines. It must accompany its wearer and when a woman smiles the dress must smile with her.”—Madeleine Vionnet, French fashion designer, the queen of the bias cut.
We’ve already experienced our first dose of snow. We’ve brought out our inner child with our fairy, Gene Simmons, and washing machine costumes. Everyday the purple, red, yellow and orange leaf piles grow bigger leaving behind silhouettes of branches and twigs. All this means the holidays are around the corner! A time for families and parties, for warmth and closeness. AU’s Holiday 2011 collection features warm animal prints, amazingly soft ponti dresses, and glamorous metallics to tide you over. Here’s a taste of what’s to come: